the innovation handbook

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the innovation handbook

Post  admin on Tue Jun 08, 2010 11:15 pm

the innovation handbook:
how to develop,manage and protect your most profitable ideas.





The world is changing rapidly.
Businesses which apply innovative ideas
and technologies can benefit from new
markets and drive economic growth.
How can we help? By operating as a
catalyst. By providing leadership.
By connecting partners and investing
in new ideas. Our vision: a world where
the usa is an innovation leader and a
magnet for innovative businesses.
Join us in meeting the challenge.


content:


Part 1 The innovation premium 1

1.1 Innovation through the growth cycle 3
Dr Max Broadhurst, London Development Agency
Innovation management priorities 4

1.2 Innovation in a knowledge-based economy 11
Dr Treve Willis, Oxford Innovation

1.3 The technology challenge 21
Allyson Reed, Technology Strategy Board

1.4 IP as an intellectual asset 25
Ben Goodger, Rouse & Co
Getting it right from creation 25; Knowing what you’ve got 31;
Manage your portfolio effi ciently 31; Keeping your portfolio aligned
with your business strategy 32; Leverage your IP to generate revenue 32;
Be prepared to enforce – intelligently 34; Look ahead 34; Conclusion 40

1.5 Low-cost patent strategies 41
Dr Jeremy Philpott, European Patent Academy
Patent information as technical information 42; Patent information as
commercial intelligence 42; Publication – signpost in the market 43;
Publication – a ‘spoiler’ for rivals 44; Licensing-in 44; Alternatives to
litigation 44; Conclusion 46

Part 2 The creative organization 47

2.1 A whole company approach to innovation 53
Garrick Jones, Ludic
Innovation is a group sport 54; Spaces for innovation 55; A physical
environment 55; A virtual knowledge environment 56; Prototyping,
simulation and play 56

2.2 Creativity, design and innovation 61
Lorelei Hunt, South West Regional Development Agency
The role of creativity in business 61; Creativity and business
performance 63; The importance of design 63; Internal factors
impacting on creativity and innovation 64

2.3 Leading for innovation 66
Dr Bettina von Stamm, Innovation Leadership Forum
The argument 66; What it means to lead for innovation 68

2.4 Channelling talent to innovate 71
Alison Gill, Getfeedback
Insight, inspiration and ideas 71; Embed real team thinking 72;
Leverage individual differences in creativity and problem solving 74;
Bridge the gap between rhetoric and reality 75

2.5 Building the right team 77
Dr Luke Whale, C4Ci
Anatomy of the team 78; What key principles should the team
embody? 79; Summary 80

2.6 Employee inventors 81
Jacqueline Needle, Beck Greener
Inventors and the law 81; Good housekeeping 84; Encouraging and
rewarding invention 84; The caretaker invents 85

2.7 IP Health Check 86
Miles Rees, UK Intellectual Property Offi ce
Scope 86; Delivery partners 87; The Health Check 87; Trends 88; The
future 89

2.8 72-hour innovation 91
Christina Nordstrom, Swedish Patent and Registration Offi ce


Part 3 Open innovation 95

3.1 Open innovation 97
Lorelei Hunt, South West Regional Development Agency
Open vs closed innovation 97; Open innovation in a knowledge
economy 98; Culture change 98; How open is open innovation? 99;
Open innovation and SMEs 99

3.2 Connect and develop 107
Richard Wilding, Procter & Gamble
3.3 Old industries, new solutions 109
Jim Farmery, Yorkshire Forward
Meeting the needs of a changing market – playing to your strengths 111;
Finding a new direction 112; Making the most of expert assets 113

3.4 Sourcing ideas 115
Dean Parry, Patent Seekers
Searching patents 117; Making decisions based on patent
information 117; Final word 117

3.5 The role of universities in enabling innovation 125
Dr Robert Singh, University of Hull

3.6 Model agreements 130
Lawrence Cullen, UK Intellectual Property Offi ce
Purpose 131; The Toolkit 131; Using the Toolkit 132; The Toolkit in
practice 133; Recent updates 134; Collaboration in Europe 134;
Conclusion 134; Future work 136

3.7 Coordinating global IP 137
Dominic Hickman, Rouse & Co
Types of business operation 138; Common themes 139

3.8 Collaborative ventures 141
Dominic Elsworth, Hargreaves Elsworth
Why collaborate? 141; Considerations for potential collaborators 143
Part 4 Radical breakthroughs 147

4.1 Value-driven growth 149
Dr Tim Jones, Innovaro
Value innovation 153; Customer value 153; Cost models 153;
Re-inventing the boundaries of value 154; From copycat to market
leader 154; Conclusion 155

link:

http://hotfile.com/dl/46299833/9ca19bc/0749453184_Innovation.rar.html


thank for you time.
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